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Dream of every woman. Every woman expects her love to present her with an engagement ring that has a diamond embedded, when he proposes her. But ever wondered how diamond came into so much of popularity, why is it considered so precious, is it really rare after all; questions whose answers once when revealed would certainly make the customer think twice before buying one. Diamond rings are very much in demand these days.

Strong marketing tactics were used by De Beers to gain the popularity of diamonds. The line “A diamond is forever” touched many souls, and followed it was a huge marketing campaign that led to the success of De Beers to manipulate the minds of people especially that of a woman’s. But then, these were all marketing tactics which can be justified; however what can’t be justified is showing its rarity. If worn with the best diamond bracelets it can add to the elegnace.

We all know that if a pretty stone is rare, it’s high price can be justified, but if something is not rare, but is portrayed as rare and hence a huge price is tagged , then that’s strictly not justified. This is true in the case of diamonds; yes diamonds are abundant in nature, De Beers has a huge vault that consists of almost all the world’s supply of diamonds. It’s said that, if ever these diamonds were to be released, then the market price of diamonds would be worth peanuts.

In today’s world the cost of diamonds is sky high, and the women are totally fascinated by it, but wonder whether it’s really worth it. The resale value of diamond is zilch, but the cost incurred by you was beyond imagination. The point is, spending so much on something, for a show off purpose that lasts for only sometime, is it really worth it; instead of that you could have saved that money for your second honey moon, or maybe your son’s future education, or something that’s worth the money.

So the next time, when you plan to buy a beautiful anniversary ring or an engagement ring, be sure you make the right choice, and think twice before you plan to buy a diamond ring.

The diamond is one of the oldest and rarest minerals on earth. Formed in the mantle, they are the result of the extreme pressure and temperatures put on carbon-containing minerals. Geologists tell us it takes between 1 to 3.3 billion years for the average diamond to complete its growth. That means some stones are nearly as old as the earth!

The mining of diamonds has been an obsession of adventurous individuals for thousands of years. Archeologists have uncovered diamond mines in India that date back to the 1st century BC. In addition to its beauty, part of the stone’s appeal was its remarkable rarity, which meant that only the elites could afford them. Why are diamonds so rare?

Many experts believe that there are huge deposits of diamonds in the earth. The only problem is that they are in the mantel, which is one hundred miles beneath the earth’s crust. The diamonds we see on fingers today are the result of volcanic eruptions that bring them up to or near the surface. Of course, these eruptions could have occurred thousands, even millions of years ago. In other words, diamond miners have to dig.

Advancements in mining methods resulted in the establishment of the international diamond trade in the 19th century. Annual sales of wholesale diamonds now top 60 billion dollars in this lucrative global industry. But even with all the improvements, the stones are not easy to find. According to industry insiders, two hundred and fifty tons of ore must be mined in order to locate a single one carat diamond. And that is why diamond rings are so expensive.

We should also mention the enormous demand. Because mining diamonds is less expensive than it was in the past, the stone is has become a popular gift to give on special occasions. One occasion where the giving of a diamond ring has become a tradition is a proposal of marriage. Ever since engagement rings became affordable for the middle class, Western brides have come to expect them. Eighty percent of the successful marriage proposals in the U.S. involve a diamond ring. The other twenty percent merely wish they had. Why diamonds?

Yes, they are beautiful. Yes, they are rare. But the symbolic meaning of a diamond is often more important than the price tag. A diamond stands for strength, purity and eternity. It is one of the hardest materials on earth and it truly will last forever, as we can only hope of romantic love.

Shopping for a Ring

The average beau knows next to nothing about shopping for an engagement ring. Diamonds are serious and expensive gifts, and if he has never been married before, it is highly unlikely that he will have ever had to shop for one. Still, he might remember the 4 Cs, which tell us that “cut,” “clarity,” “color” and “carat” are the most important factors when shopping for a diamond. Let us take a moment to review them.

Cut

Many young Romeos confuse the shape of a precious stone with its cut. But they are not the same. The cut of a diamond is determined by the lapidary who cuts the stone based on its nature, quality and flaws. Popular cuts for diamond engagement rings include oval, round, emerald, princess, heart and pear. The cut of a stone rarely has much of an effect on its price.

Clarity

Like all precious stones, diamonds are graded on a scale according to their flaws. The most common flaw is known as an inclusion, which is a cloudy spot in the stone that affects its clarity. Diamonds range from F (flawless) to included 3 (flaws that can be seen by the naked eye). Flawless diamonds are extremely rare and are considered the most beautiful. When held up to the light, they act as prisms that reflect all of the visible rays of the spectrum. This cannot be done with a stone that has inclusions. For this reason and many more, flawless stones are often worth as much or more than diamonds that are twice as big.

Color

Color is perhaps the most disputed of the 4Cs. Some jewelers maintain that color should have little or no effect on price, while others believe the best stones are always colorless. This argument tends to reignite as colored stones frequently fall in and out of fashion. According to color scale, a colorless stone is graded at D and a brownish or yellow stone receives a grade of Z. Colorless diamonds are far more popular, especially in engagement rings.

Carat Weight

Most men know that diamonds are measured in carats (weight). For obvious reasons, the weight of the stone has a profound effect on the price of the ring. When it comes to engagements, the most popular carat weight is the one carat ring. The price of the average one carat diamond can vary greatly depending on the color and clarity of the stone.

As helpful as they are as a basic guide, shoppers should rely on the advice of experts instead of the 4 Cs alone. Take some time to find some lovely diamond rings that catch your eye now.

With your first wedding anniversary, you have completed a year of togetherness successfully. For all this while, you both have experienced all the ups and downs, adjustment, happiness, sorrows, grief, joy, and much more together. Your journey of 365 days is worth a celebration, especially for you and your wife. Since, it is your first wedding anniversary, it is always advised to play safe in case of choosing the gift. So, as everybody knows that jewelry is indeed a woman’s best friend, it is best to gift jewelry to your wife. Besides, one of the added advantages would be that you have plethora of options to choose from like pendants, rings, necklace, etc.

The biggest challenge doesn’t arise when you decide to buy jewelry for your wife; it arises when you actually go for buying jewelry. In order to avoid confusion at the time of buying first anniversary gift for you wife, decide beforehand, whether you want to gift her Gold, Platinum, Diamond or Ruby. Though diamonds are the most preferred choice of women, but Ruby makes the most sumptuous gifting item. You can gift ruby rings to your wife and express your love and devotion towards her.

Ruby engagement rings have already been a preferred choice of many would-be couples, but ruby rings as a first anniversary gift can actually make a timeless gift, which can be cherished by your partner forever. It is a rare and precious piece of jewelry that makes a potential gifting item. Besides, ruby is one gemstone that has rich color, durability and rarity. You can also purchase cheap ruby rings online.

Ruby rings are quite expensive, but when it comes to your first wedding anniversary gift, then surely you won’t compromise in terms of money. While making a purchase, you should also be careful about some facts related to rubies, like the rubies used in the rings shouldn’t be too clear. Also, the color of the rubies should be a shade of red, and if it is not then probably it is a sapphire and not ruby. It is best if you buy a ruby ring with a slightly off-shade. So, you ought to be very careful while buying ruby rings. Apart from this, try to negotiate as much as you can with the jeweler from whom you are buying cheap ruby rings.

So don’t go for the traditional gifting items rather break the monotony and gift your spouse a beautifully designed ruby ring.

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