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If you are trying to figure out what to give potential customers and clients as promotional gifts you need to be careful not to overlook smaller items. Whether these are pens, USB sticks or even personalized key chains, small items can have a huge impact on your company. Here are just a few of the reasons why bigger isn’t always better.

They are affordable
These items are usually more affordable than larger items are. This means that they are often a great choice for companies that either do not have a huge promotional gifts budget or who need to be able to hand out a large number of items in a relatively short period of time. This means that they can be a wonderful option if you have an upcoming convention or show coming up where you are anticipating meeting a large number of potential customers.

They are usually very functional
This can be a huge benefit. Functional items tend to travel with the people that own them. If they are being used on a regular basis they are going to be seen by a much larger number of people than a larger, fancier but less functional item would be. Two items that tend to get a lot of attention are personalized pens and personalized key chains. A beautiful pen or key chain will often attract a lot of notice and this means that more people are seeing your name and logo.

They can be combined to form a gift basket
Because they are smaller and more affordable they are easier to hand out as part of a gift basket. Offering several smaller gifts can increase your cost but if all of the items work together as part of a theme it can make a much larger impact than one large item would if given by itself. If you are planning on combining promotional gifts as part of a larger gift basket you may want to make sure that they all follow the same theme. For example, if you are handing out a USB stick as a promotional gift, you may want to combine it with a mouse pad or other computer-related items.

You have a wider selection to choose from
Larger gifts are great but you may find that you have a much narrower selection to choose from when you shop. Smaller items often come in a much wider range of options. You can generally decide what color or size you want smaller items to be rather than being limited to only a few choices. A great example of this is a personalized pen. These come in many different colors and styles. You can find one that fits well with your corporate colors rather than being limited to only one or two choices. How to get the most impact from small promotional gifts

Because the promotional gifts are smaller you may need to think creatively in order to make them memorable. This does not need to be an expensive concept however. If, for example you are handing out personalized coffee mugs you may want to add a small pack of coffee or gourmet tea to the package that you are handing out.

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Many companies agonize over choosing and handing out promotional gifts. One of the issues that often come up is whether or not to hand out season-specific items or ones that can be used all year long. There are a few advantages to both of these options. Here are a few things that you may want to think about that will help you make that decision for your next promotional gift campaign.

Some examples of generic gifts can include bags, mugs, pens and key chains. All of these things can be used at any time of the year. Season-specific items may include clothing (such as jackets) or certain types of hats. Gardening items are also seasonal but depending on what they are they may be more versatile than other items would be.

Is your business seasonal in nature?
One thing you may want to consider is whether or not your business is seasonal in nature. If so, you may want to make sure that you pick items that relate to that season. A good example of this would be a company that does most of its business in the summer. It may be a good idea to hand out promotional gifts that relate to that season since it will be easier for recipients to connect the gift to your company in their own mind.

This does not mean that you can only hand out these items during the season for which they were intended. You can use them in an off season as a way to build anticipation and get potential customers thinking ahead to when they may need your company and its products or services.

Is the promotional gift campaign linked to something specific?
If you just want to be able to hand out items that will get your name and logo out there, more generic promotional gifts may work well. If, however, you want to link them to a specific product or service you may be more limited in what you can distribute. If your product or service is seasonal in nature you may then be limited to whether or not you can give a season-specific promotional gift.

When to hand out seasonal items
If you are handing out seasonal items you need to think about when you will be handing them out. For some items, it can be more helpful to give them out before the season arrives when they will be used. This can accomplish two different goals. The first is that it can create anticipation (handing out a sunscreen container or other summery item late in the winter) and the second is that it can get your company’s name and information into someone’s mind before other companies begin to compete for their business.

If you are unsure about what kinds of items you want to hand out you may want to consult with other people at your company. It can be very helpful to get a second opinion about what you want to order and when you want to hand them out.

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Gifts are a perfect way to express your participation in an occasion as special as a wedding anniversary and share in this moment of joy. Whether it is a private affair or a grand celebration, you need a gift that will make a lasting impression on the couple. Listed below are some wedding anniversary gifts to bless the couple, based on the year:

1st Anniversary
Usually, the first wedding anniversary celebration is meant to be a special and an intimate affair. A personalized gift would work wonders for a couple’s first year together. You can collect photos of the couple, make a collage and frame it in an attractive frame. Books with romantic quotes or classic poems are also a fantastic wedding anniversary gift.

10th Anniversary
Spending ten years with your partner definitely calls for a grand party. To revel in this joyous occasion, present the happy couple with a gift that they will cherish for a long time to come. Traditional gifts like aromatic candles and jewelry boxes make for an ideal tenth anniversary gift. Some modern anniversary gifts include diamond jewelry, diamond rings or cufflinks.

25th Anniversary
The 25th anniversary is also known as the silver anniversary and gifting something in silver is the best way to mark the occasion. Spend some time in selecting the right accessories like silver bracelets, earrings, watches, etc. and rest assured that the gift will be well received. You can book tickets to an exciting holiday destination for the couple to spend some time together looking back at the the last 25 years.

50th Anniversary
After the completion of this significant milestone, a grand festivity completes this grand event. There’s no better way of bringing in the essence of this occasion than by presenting the couple with the decadence of gold. Gold symbolizes strength, wisdom, perfection and optimism. Gemstones, gold bracelets, rings or coins make for excellent 50th wedding anniversary gifts.

75th Anniversary
The 75th anniversary is a known as the diamond anniversary as it represents the couple’s strong and beautiful bond. If you wish to plan a house party, you can arrange for a large screen for all to watch a classic movie together and revive some good memories. You can also get a family portrait done by a professional photographer with the anniversary couple surrounded by generations of their family. You can also gift the couple with an heirloom quilt with traditional patterns for a gift that stands the test of time.

Regardless of the kind of gifts that you present, it is the love and care with which you give that really counts!